Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.That’s because love, like the Internet, has a lingo and etiquette all its own.In this fast-paced, social media-dependent world, we rely on the Internet for everything – from keeping in touch with old school friends and career networking to ordering takeaways and finding a cat-sitter for that weekend away.So it only seems logical you would use the good old Internet for finding that special someone, too. Sometimes they know you better than you know yourself. After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.But did you know that one in three couples now find love online?If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.Whether you’re hankering after a pistol grip for that vintage Hasselblad single reflex camera, or want to learn all the lyrics to R. M.’s “It’s the End of the World as We Know it,” the World Wide Web has made tracking down and securing even the most obscure objects your heart desires a lot easier.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at Men, Get Outside Unlike women, men get a 19 percent better response from online daters if they go outside to take a picture for their profile.Perhaps ladies dig a man that appears to be active and adventurous.Combining the two in an online dating scenario can complicate the delicate dance even further. Maybe Boy and Girl meet—or maybe they don’t, and if they do, do Boy and Girl live up to their profiles and live happily ever after?Once it was: “Boy meets Girl,” and, depending on circumstance, “Boy gets (or does not get) Girl.” Now, it’s Boy posts profile. You never get a second chance to make a first impression.