Or, hey, maybe it's that people look better when they aren't bundled up in an oversized turtleneck sweater.
Dating site Match told Business Insider that July tends to be one of its busiest months.
This approach has many advantages; you can learn more about someone within 10 minutes of meeting them than you would in hours of carefully constructed emails.
This is also a good approach for people who aren’t very confident expressing themselves in writing.
But it’s a thorny issue - and one that must be tackled, as more and more of us turn to the online dating.
No longer do we see tabloid headlines screaming ‘meet the couple who found love ON THE INTERNET!
You can ‘get to know’ someone from behind the safety of a screen.
But a recent study by the University of South Florida suggests that – while a short period of messaging is fine – we actually shouldn’t wait too long to arrange a meeting.
Of course, exchanging a barrage of emails – even phone calls or Skyping– can seem more secure.
’ For Britain’s 16 million singles, looking for love online is the norm.
Studies have suggested that anything between 35 and 50 per cent of all couples in the UK, now meet via the web.
So while online dating is on the rise, most online relationships do not lead to long-term committed relationships. (2013), a higher percentage, 30%, of married couples in their sample met online, and those that did were slightly but significantly more likely to stay together and report greater marital satisfaction.
Researchers are just beginning to understand the new and complicated dynamics of online dating, and it is unclear what factors go into successful matching, though long-term relationship satisfaction is likely to come from the same factors regardless of how people meet (go here for an overview of predictors of relationships satisfaction).