Americans are using online dating sites in record numbers — a recent Pew survey found at least 11 percent of us have tried to find a match on the Internet.Due to this explosion in digital matchmaking, the sites where you can find a cyberdate are proliferating at a pace with which it’s tough to catch up. So, I wanted to know—where exactly are all these sites and who is using them?Most people know about mobile dating app Tinder, but have you heard of Bae, Salaam Swipe or JSwipe?These are just some of the many niche dating apps catering for those from different religious or cultural backgrounds.This then in turn can be more profitable to you online due to lower costs of customer acquisition and an online marketplace with a lot less competition.Targeted dating traffic will bring you higher profit margins and faster return on investment, which is why a niche dating site could be your greatest opportunity to enter the online dating industry or expand your existing brand into new territories and niches.
Maybe you like men with beards, younger women, somebody with a specific nationality or you may want to find a match with the same religious beliefs.
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