According to The New York Times, the focus on the NYT Now app is targeted towards a youth-focused market that want more accessible way to consume Times content.
It was recently announced that the New York Times i Phone app would soon have round-the-clock, dedicated editors and more features coming soon.
The primary i Phone app currently features banner ads, even for paid subscribers, and the website features both paid posts and banner ads.
The new redesigned app folds the Times’ and third-party content into a single stream of shareable cards, which can be expanded to reveal full stories.
• New: Sync your puzzles with Crosswords for Mac; Start a puzzle on your Mac, then finish it on your i Phone or i Pad.
• Get new puzzles every day• Touch and hold a square to view hints on i Pad• Enter Numbers and other special characters by holding down keys• One tap downloads all of today's puzzles• Nearly unlimited puzzles from many different sites• US and UK Cryptic puzzles available• Hints, Websites, and Clue lookups• Enter answers in 'ink' or 'pencil'• Quickly see your recently played, or sort by date or provider• Detailed info on each puzzle• Post your solve times online and compare with other solvers• Grab older puzzles with a tap• Tap the clue list with two fingers to adjust the font size (i Pad only)Included Puzzle Sources:• Brendan Emmett Quigley's Weekly Puzzle• Elizabeth C.
subscribers will have access to NYT Now at no additional cost, and new customers can subscribe to the NYT Now app with a standalone subscription for every four weeks as the newspaper focuses on the mobile experience (and revenue).
Speaking of revenue, NYT Now will feature paid posts bringing the native ads it debuted on its site earlier this year (example here) to mobile for the first time.