Over the past few years, more and more Africans are turning to their mobile phones for services.These stretch from banking services to agricultural advice and, now, dating.An easy and intuitive app helps in stealing the minimal attention time of users to a great effect.
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Mobile applications are slowly transforming African society.
With 20% of Africa’s 1.1 billion-strong population now online, and 70% of internet users using mobile phones, the impact of applications is set to reverberate across social, political and economic spaces.
The uptake of apps across the continent has been surprisingly high, in Kenya 99% of internet access is from a mobile device, 61% of views on BBC’s mobile site are from Nigeria and in South Africa 84% of mobile users have downloaded a mobile app.